“Consumers hate advertising,” Mr. Gilbreath wrote in a preamble for a WPP Digital-backed discussion group last year. “Meanwhile, consumers hate us — the marketers and advertisers who invent new ways to spam them online and offline. The result: CMO and agency turnover is rising dramatically, and advertisers are ranked below lawyers in terms of public respect.”
Top Advertisers Add Meaning to Marketing – Advertising Age – News
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