Cognitive dissonance – Wikipedia, the free encyclopedia
http://en.wikipedia.org/wiki/Cognitive_dissonance
Cognitive dissonance is a psychological state that describes the uncomfortable feeling when a person begins to understand that something the person believes to be true is, in fact, not true. Similar to ambivalence, the term cognitive dissonance describes conflicting thoughts or beliefs (cognitions) that occur at the same time, or when engaged in behaviors that conflict with one’s beliefs. In academic literature, the term refers to attempts to reduce the discomfort of conflicting thoughts by performing actions that are opposite to one’s beliefs and endangers ego. An individual’s thoughts affect their feelings and own them.
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