Corporate-Sponsored “Slacktivism”: Bigger and More Dangerous than the Urban Dictionary Realizes

Corporate-Sponsored “Slacktivism”: Bigger and More Dangerous than the Urban Dictionary Realizes
http://www.prwatch.org/node/7403
According to UrbanDictionary.com’s definition, slacktivism pertains only to individual behavior, but shortly after I grasped the meaning of the word, I started to see that slacktivism is really much bigger than that. I started to see that corporations perpetrate large-scale, organized slacktivism as a public relations strategy to subtly derail social movements aimed at creating beneficial change.
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